Which properties sell best? How to identify opportunities

What makes one property sell better than another? 4 key factors

Not all properties sell with the same ease, as potential buyers consider multiple aspects before making a decision. However, analyzing real estate market data allows us to draw valuable conclusions.

For this reason, studying the market and trends is essential. At Engel & Völkers, we produce an annual report based on the insights gathered by our real estate agents.

Below, you will find the key factors that consistently influence property sales and help ensure a faster transaction:

Location

The location of a property is undoubtedly a decisive factor, as it is often one of the main criteria buyers consider when making a purchase decision. Here are some key aspects that influence a property’s location:

• Urban areas: Properties in city centers tend to sell faster than those in rural or peripheral areas, mainly due to reduced commuting times and proximity to workplaces.

• High-demand neighborhoods: Every city has preferred areas, often due to excellent public transport connections or higher levels of safety.

• Public services: Properties close to hospitals, schools, and green spaces are more attractive to buyers.

Property features

Buyers look for properties that meet their specific needs. Some key features that increase a property’s desirability include:

• Number of bedrooms: Properties with 2 or 3 bedrooms are the most in demand, as they are ideal for families and investors alike.

• Natural light: Buyers prefer homes with ample natural light, as it creates a warm and inviting atmosphere.

• Outdoor spaces: Terraces and balconies add significant value and make a property more attractive to potential buyers.

Condition of the property

A renovated home generates greater interest among buyers since it eliminates the need for immediate investments in repairs or improvements. Additionally, minimizing complications makes the transaction much more appealing.

However, properties in need of renovation are particularly attractive to buyers on a budget or real estate investors looking for house flipping opportunities—buying a property, renovating it, and selling it at a higher price.

Pricing and sales strategy

Properties that are competitively priced according to market value attract more potential buyers and sell faster. Overpricing a property, regardless of its features, can deter buyers.

With the support of an Engel & Völkers real estate agent, you can better understand market conditions and highlight the key selling points of your property.

Types of properties that sell best

Based on key factors and market data, we can identify the types of properties that tend to sell more quickly. Some of them include:

Small and medium-sized properties

Homes with one to three bedrooms are the most sought-after by first-time buyers and investors. They are easy to rent out and come with lower maintenance costs. Additionally, if they are located in the city center, they are more likely to appreciate in value over time.

Energy-efficient and sustainable homes

Another major demand among buyers—one that enhances a property’s desirability—is energy efficiency. A home with energy-efficient improvements offers greater comfort, higher quality of life, and lower recurring expenses. Additionally, many governments offer incentives for making such upgrades.

Properties near green spaces

Having a terrace or balcony is not the only factor that increases a property’s appeal. Proximity to green spaces, such as parks, gardens, or outdoor recreational areas, is another major selling point. In large cities, these spaces are particularly attractive to families or buyers who enjoy nature.

Properties with scenic views

Beyond location, a property’s views are another key factor that enhances its desirability and speeds up the selling process. Homes with views of the sea, mountains, or city skyline attract more buyers and increase in value.

How to sell your property faster and at a better price

The real estate market offers various strategies to highlight a property’s potential and make it stand out from the competition. Here are some key tactics you can use:

Preparing the property

• Before listing your property for sale, it is advisable to assess whether any necessary renovations or improvements could increase its value.

• Home Staging: This interior design technique enhances a property’s appeal by using neutral styles, making it attractive to a wide range of potential buyers.

• Maximizing natural light: Highlight the best features of the home by ensuring ample natural light, as this is one of the most influential factors in buyer decisions.

If you are unsure how to prepare your property for sale, consulting a real estate agent can be invaluable. A professional will guide and support you throughout the process.

Marketing strategies

• Professional photography:High-quality photos are essential to making your listing stand out on real estate platforms.

• Write a compelling description: Highlight the key features of your property and address common buyer questions. You can also use AI tools to streamline the process.

• Attend real estate fairs: These events provide valuable opportunities to gain insights from experts, attend seminars, and receive professional advice.

• List your property on a real estate platform: If you have effectively prepared your listing, potential buyers will start showing interest quickly.

At Engel & Völkers, we can also guide you through the entire process so that you can enjoy the luxury of a hassle-free sale. Simply get in touch with our team.

Pricing optimization and negotiation

Before arranging property viewings, setting the right price is crucial. The best approach is to conduct thorough research on the real estate market:

• Analyze comparable properties: Studying similar homes in the area will help determine a realistic price range.

• Get a professional valuation: Having an expert appraisal ensures that your price is well-aligned with market conditions. If your property is mortgaged, consider how much is left to pay.

• Be flexible in negotiations: If a great opportunity arises, try to negotiate terms that work in your favor while still benefiting the buyer. This approach can help close the sale faster. If you are unsure how to negotiate, a real estate agent can handle the process for you.

As you can see, the speed of a property sale depends on many factors, including location, pricing, and property condition. Lacking knowledge of these aspects or attempting to sell without professional assistance can lead to delays and unnecessary stress.

Our highly qualified real estate agents are here to support you throughout the entire sales process. Simply contact our team to enjoy the luxury of a stress-free transaction while we handle everything for you.