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Profile of the International Buyer in 2025
In recent years, international buyers have taken on an increasingly significant role in the Italian real estate market, particularly in the high-end residential segment. Italy continues to exert a unique appeal thanks to its quality of life, cultural heritage, diverse landscapes, and the stability of its property market compared to other countries.
For sellers, this means opening up to a broader and often more financially solid audience, with a positive impact on both the timing and quality of transactions. In luxury real estate, foreign buyers are now a decisive component of demand and help maintain the market’s strong value.
Where International Buyers Come From in 2025
In 2025, the geographic profile of international buyers is more diverse than ever. The traditionally most active groups — from Germany, the United States, the United Kingdom and Northern Europe — continue to show strong interest, especially in prestigious properties and iconic tourist destinations.
Alongside them, new markets are emerging:
Asian buyers, drawn to art cities and university hubs;
Middle Eastern buyers, interested in luxury homes and long-term investments;
Australia and Canada, with purchasers focused on quality of life and second homes.
This growing heterogeneity expands opportunities for homeowners who choose to enhance their property through an international network.
What International Buyers Look for in Italy
Those who buy in Italy are not just seeking a property: they are looking for a set of elements that define a lifestyle experience.
The most in-demand property types in 2025 include:
villas with panoramic views, often overlooking lakes or the sea;
high-end apartments in historic art cities;
second homes in charming villages, ideal for extended stays;
renovated properties meeting international standards.
Preferred locations reflect the perfect blend of nature, culture and lifestyle: Lake Como, Costa Smeralda, Tuscany, Puglia, the Amalfi Coast, Venice, Florence and Rome.
Beyond the physical property itself, what truly makes the difference is the intangible value: quality of life, culture, safety, food and wine, craftsmanship, landscapes, and that sense of authenticity that Italy continues to offer like no other country.
New Trends in 2025: Sustainability and Technology
In 2025, the real estate market continues to evolve along two key directions that are increasingly central to the choices of international buyers: sustainability and technological innovation.
On one hand, interest is growing in energy-efficient properties, built or renovated with eco-friendly materials and equipped with environmental certifications. Homes that already meet these criteria are more attractive and often gain additional value in the eyes of those looking for a second home in Italy. For this reason, even small renovation works can make a significant difference in how the property is perceived.
On the other hand, technology also plays a decisive role. International buyers prefer properties that integrate home automation systems, security solutions, high-quality digital connectivity, and remotely manageable installations. They are not just looking for a beautiful home, but for a modern, functional, ready-to-use living solution that does not require major work after purchase.
Selling a home through an agency capable of enhancing these aspects is now essential to meet the expectations of an increasingly attentive and demanding clientele.
Challenges Faced by International Buyers
Purchasing in a foreign country inevitably involves more complexities:
bureaucracy and tax regulations different from those in their home country;
language barriers, which can complicate negotiations and documentation;
cultural differences in timing, negotiation styles, and expectations;
the need for reliable intermediaries capable of guiding the buyer through the entire process.
For this reason, many international buyers seek agencies with global experience and well-trained consultants who can manage every phase with clarity and confidence.
The value of relying on Engel & Völkers to reach international buyers
When the goal is to attract an international clientele, choosing the right agency truly makes a difference. Engel & Völkers is one of the most established and recognized real estate networks worldwide, with a strong presence in over 30 countries. This global reach allows sellers to access a pool of qualified foreign buyers, going far beyond the limits of the local market.
The strength of Engel & Völkers lies in its integrated communication strategy, which operates across global portals, digital channels, and coordinated marketing activities. This ensures that properties gain visibility exactly where international demand is most active. Added to this is the work of agents who specialize in assisting international clients—professionals trained not only in the technical aspects of real estate transactions, but also in cultural differences and the specific needs of those purchasing from abroad.
For sellers, partnering with Engel & Völkers means expanding their potential market, presenting their property with the highest standards, and highlighting every detail in the eyes of a high-profile global clientele.
FAQ about International Buyers in 2025
International buyers broaden the potential market and often have greater financial resources compared to the Italian average. This can lead to faster sale times and a better enhancement of the property’s value.
In 2025, the most active markets are Germany, the USA, the UK, and Northern Europe, with growing interest from emerging buyers in Asia and the Middle East, increasingly attracted to the Italian lifestyle.
Preferences vary, but most commonly they seek lakefront or seafront villas, high-end apartments in historic art cities, second homes in characteristic villages, and properties already renovated to international standards.
Often yes. Especially in the luxury segment, foreign buyers tend to have higher budgets and are willing to invest in unique properties or homes in iconic locations.
It’s essential to rely on an international network like Engel & Völkers, which provides global visibility, consultants trained to work with international clients, and an integrated marketing system capable of reaching buyers worldwide.