Real estate agent cover letter

Why is the cover letter so important?

In a competitive field like real estate, recruiters are not only looking for sales experience — they’re looking for someone with initiative, strong communication skills, empathy, organisation, and above all, the drive to grow. The cover letter is your opportunity to show who you are, beyond your CV.

It allows you to express your motivation, show that you know the company you're applying to, and most importantly, highlight what makes you a good investment. Applications without a cover letter are often ignored — especially by companies that value professionalism from the first contact, such as Engel & Völkers.

What should a good cover letter include?

A real estate agent’s cover letter should be clear, personalised, and no longer than one A4 page. The ideal structure includes:

1. Personalised greeting Whenever possible, address the letter to a specific person. If you don’t know the name of the recruiter, use a phrase like “To the attention of the recruitment department”.

2. Introduction with motivation Briefly explain the reason for your contact. Are you responding to a job opening? Sending a spontaneous application? Also mention why you want to work at that particular company.

3. Highlight experience or skills Talk about your previous experience (even in other sectors) and the qualities you consider relevant for a real estate consultant role: communication skills, customer service orientation, commercial mindset, organisation, etc.

4. Alignment with the company's values Show that you know the company and identify with its way of working. For instance, you can mention that you value brands that invest in training, provide support or have an international vision — such as Engel & Völkers.

5. Closing with a call to action Show your availability for an interview, thank the reader for their attention, and close with a courteous and professional farewell.

Sample real estate agent cover letter

To the attention of the Recruitment Department,

I hereby express my interest in joining your team as a real estate consultant. I have followed your brand's presence in the national market closely and recognise your commitment to excellence, integrity, and client-focused service.

Throughout my professional journey, I have developed relevant skills in the commercial area and direct customer service. My experience has helped me improve communication, negotiation, and relationship management skills, which I consider essential for effective performance in the real estate sector.

I believe in a customer-focused approach, guided by results and supported by values such as transparency and professionalism. I identify with your work philosophy and see this opportunity as a concrete way to grow professionally alongside an international brand that values merit, autonomy, and continuous development.

I am fully available for an interview, where I can share more details about my experience, goals, and motivation to take on this challenge with full commitment.

Kind regards, (Name) (Phone number) (Email address)

This model can (and should) be adjusted to your experience and personal style. The important thing is to express authenticity, professionalism, and genuine motivation.

Tips to make an impression from the start

1. Always personalise your content Avoid generic letters. Show that you researched the company, know its values, and can see yourself growing within that environment.

2. Be direct and clear Avoid long and overly elaborate phrases. Use professional, objective language with a focus on what you can bring to the team.

3. Emphasise your willingness to learn Even without experience in real estate, you can highlight traits like resilience, love for challenges, organisation, and ease in building relationships — all essential for this profession.

4. Format your letter carefully Use a clean layout, balanced margins, and a readable font. Avoid spelling or grammatical errors — these small details make a big difference in how your professionalism is perceived.

5. Attach an updated CV Always send your cover letter along with a clear and well-structured CV, highlighting concrete results (e.g., sales, projects, team leadership).

Why choose an international brand to start your career?

If you're considering becoming a real estate agent, choosing the right company can make all the difference in your career progression. Brands with solid structure, reputation, and international reach offer more than just an opportunity — they offer a strong foundation for building a lasting career.

Engel & Völkers provides initial and ongoing training, access to exclusive tools, operational support, and a global network of contacts. This allows each agent to focus on what truly matters: building relationships, finding solutions for clients, and reaching their full potential.

The cover letter is the first step in showing your value as a professional and starting a new chapter with confidence. In this industry, where initiative, professionalism, and image matter, every detail can bring you closer to — or further from — an opportunity.

If you feel ready to start a dynamic career with autonomy, growth, and real impact, don’t wait. Find out how to take the next step with the support of a brand that stands by its consultants from day one.

Learn more about how to become a real estate agent at Engel & Völkers and start a journey where your success depends, above all, on you.