What motivated you to open a brick-and-mortar store in the age of e-commerce? Is it the only address where customers can personally visit?
Yes, the Gentleman Store is our only brick-and-mortar shop. Opening a store in a time when retail sales have been declining for over 12 consecutive months across the market, and clothing stores are particularly affected, may seem like an illogical move at first glance. However, we have been preparing and planning carefully for a long time. We believe that this step will significantly enhance the shopping experience for our customers and further solidify our position as the leading player in premium men's fashion and cosmetics in the Czech Republic.
What range of products can customers find in your store? What type of clientele do you aim to attract with your offerings?
Customers can find a wide range of products in our store. There are two floors filled with men's global fashion, cosmetics, and accessories, covering approximately 200 square meters of retail space. In addition to the largest Barbour collection in the Czech Republic, we also carry other flagship brands such as Bellroy, Beviro, Capt. Fawcett, Berwick, and many other international brands. Our portfolio includes more than 4,200 items, and we refresh it every 3 weeks. Customers can find styles ranging from smart casual, business casual, to leisurewear and outdoor clothing. We aim to appeal to men who aspire to look and feel good. Our typical customer enjoys treating themselves, values quality, and likes discovering new brands. In response to customer requests, we have also added a large women's Barbour collection to our new store.
What sets you apart from the competition and why should customers visit your store?
We personally select all brands and pay attention to their 100% quality, timelessness and sustainability. We don't want to sell fast fashion trends, but brands with a long-standing tradition, handmade and locally produced. In the store, experienced and knowledgeable colleagues are ready to advise on everything customers need. The design interior of the store is spread over street level and in the charismatic basement spaces. The owner of the premises prepared the entire area in such a way that the architects from the ORA studio could design the interior in a non-traditional way and that the resulting appearance of the store was one of the best that interior design offers in the field of Czech commercial premises.