Property development & project marketing
From concept to closing – meeting the highest standards with global expertise.
Engel & Völkers Development Services
Your partner across the entire value chain
Realizing a residential project in a dynamic market requires a partner who precisely analyzes and understands social, economic, and ecological trends. With nearly 50 years of real estate expertise, we support project developers, developers, and institutional investors from the initial market analysis through asset forward funding to a successful global sale. As experts in real estate marketing, we support you at every stage of your project, operating with a global presence and deep local roots.
Current projects
Berlin
Current projects Berlin
Current projects
Hamburg
Current projects Hamburg 
New developments
Nationwide
New DevelopmentsFull-service project support
Maximum value creation at every project stage
From the initial market analysis through to after-sales management, we support you across the entire lifecycle of your property. Our goal is to secure the highest possible ROI for your project through strategic planning and exceptional marketing.
1
Research & Concept development
- Land acquisition & site analysis: Targeted search and property valuation based on continuous market and trend research.
- Competitive analysis: Detailed assessment of the surrounding market environment and identification of use-specific market characteristics.
- Target audience expertise: Definition of buyer profiles and needs-based analysis of our extensive database of registered search clients.
- Feasibility study: Preliminary assessment of buildability, taking zoning plans and planning permissions into account.
2
Project planning & Product development
- Product concept development: Advisory on optimal unit sizes, floor plan layouts, and the composition of the apartment mix.
- Fit-out consulting: Recommendations on specification and finish levels, balancing cost efficiency and value creation.
- Pricing strategy: Well-founded market price assessment to secure your return on investment (ROI).
- Real estate marketing: Development of a tailored sales and communications strategy for your new-build project.
3
Sales & Marketing
- Specialised project teams: Deployment of trained experts who coordinate the entire marketing process and manage communication through to the notary appointment.
- Omnichannel marketing: Targeted use of online property portals, social media, SEM, as well as exclusive print advertising (e.g. in GG Magazine).
- Presence & events: Organisation of viewings, open house events, and in-store events within the global Engel & Völkers network.
- Ongoing reporting: Continuous reporting on all marketing activities and client enquiries.
4
Sales closing & After-sales
- Transaction management: Professional support throughout the contract and sales process, including coordination of communication with purchasers through to completion.
- Financing & advisory: Provision of tailored financing solutions via Engel & Völkers Finance to ensure smooth buyer qualification.
- Letting & asset management: Support with property leasing for investors and coordination with property management teams.
- Reporting & events: Preparation of detailed final reports covering planning and marketing, as well as professional event management for topping-out ceremonies or open house viewings.
References
Global success stories
From Hamburg to Mallorca, our discerning clients value our expertise in the development and marketing of iconic real estate projects.
Countries
> 35
Experts
> 16.700
Search clients
3 Mio.
NCI 2025
> 1,3 Mrd. €
FAQ
Expert knowledge on project development & marketing
Our ideal point of entry is Phase 1. Early-stage location and target group analyses enable a precise, market-driven concept for floor plans, unit mix, marketing, and pricing strategy. This establishes the foundation for efficient sales, stable price levels, and a sustainable maximisation of ROI.
Our strategic project marketing enables sales to begin already in the planning phase. This secures early-stage financing for the development and minimises vacancy risk upon completion.
By combining the local market presence of our advisors on the ground with our global network of over 3 million search clients, Engel & Völkers optimises the success of international large-scale projects. We rely on specialised project teams and detailed reporting to ensure maximum transparency and to support an efficient execution of the project sales process.
Yes. Through Engel & Völkers Finance, your buyers receive tailored financing solutions at exclusive terms. This increases the reservation rate and ensures a smooth sales process.
We manage the entire marketing process – from strategy development and creating a tailored project brand to selecting the appropriate marketing channels, as well as client engagement and contract negotiations. By combining online and print measures, we specifically reach qualified buyers and ensure an efficient and successful sales process.
A strong network for your competitive advantage
Leverage the synergies of a world-leading network. With more than 1,100 locations and specialized business divisions, we offer a platform that goes far beyond traditional marketing. We connect your project with high-net-worth target audiences and leverage deep market insights to build the foundation for your project's success.
Project showcase: Mallorca
Sales mandates in the new-build segment
Contact
Contact your personal advisor
Engel & Völkers Germany
Vancouverstraße 2a
20457 Hamburg, Germany
Tel: +49 40 361310