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Rural tourism gains prominence amongst large groups of people

Spain is one of the most important European countries in terms of turnover in the tourism sector. The images of crowded beaches are extremely common even during spring and winter periods. However, these eloquent prints do not obscure a trend that has already been taking shape since four years ago. Rural tourism is going through its particular golden age and analysts point out that it still has lots of potential before it reaches its height. This certainly opens up many possibilities for investment.

Taking the most recent complete data, corresponding to the 2015 program, we observe that the Spanish rural houses were home to about 3.2 million visitors, and we are only counting the local travelers. Looking back, the cumulative growth in the number of tourists has reached 10 per cent since 2012, allowing inland tourism to account for 27 per cent of the sector as a whole. The same sources draw an even more exciting picture in 2016, pointing out that this year alone the sector could experience an increase in turnover of more than 10 per cent.

Madrid - fincas españa

What will be the next step for businesses that are linked to rural tourism and wish to gain a foothold in such a competitive market? Known as the national market, the vast majority of experts agree that it is necessary to attract foreign visitors. The image of Spain as a destination eminently related to coastal tourism and leisure is not a problem because it helps give visibility to our country. Now, the task is to expand this vision to accommodate the many recreational alternatives offered by the country.

In this sense, it is no coincidence that the data points towards the most important sun and beach tourism sector (Andalusia, Catalonia, the Canary Islands, the Valencian Community and the Balearics. The community of Madrid is the only one aside from the coastal resorts that sneaks into the leading position as far as rural tourism is concerned, asserting its interesting cultural offerings and stunning heritage legacy. The Canarias University has verified that 7 per cent of foreign tourists opted for the Spanish rural tourism, which draws a huge potential for growth.

As far as the autonomous communities are concerned, where all their tourism plans can be described as rural as in the case of Castilla, León, Aragón, La Rioja, Castilla-La Mancha, and Extremadura, it is clear that the qualities of accommodation must be taken care of in detail. Engel & Voelkers has an extensive list of properties that meet all the necessary requirements for hosting a business related to catering or hospitality. Such would be the case of a remarkable finca property with private settings in the heart of the Cáceres province.

Engel & Völkers

Génova, 27 - 5th floor
28004 Madrid
+34 91 277 45 00

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