Living in Puglia: Pros and cons for expats

Quality of life: an undisputed strength

Ask a foreigner why they chose to move to Puglia, and most likely they’ll mention the quality of life. It's not just about beautiful landscapes—life here flows more slowly, allowing one to enjoy each moment to the fullest. The Mediterranean diet, healthy and flavorful, becomes a natural part of daily life, while the mild climate allows for outdoor living throughout most of the year. Walks by the sea, exploring historic towns, or enjoying an aperitivo among the olive trees become simple, everyday pleasures. Many expats find in Puglia the perfect balance between well-being, nature, and genuine human connection.

The real estate market: opportunities and considerations

When it comes to real estate investment in Italy, Puglia has emerged as a hidden gem. With attractive margins and properties full of character, it's an ideal place to purchase a home. Areas like Ostuni and the entire Valle d’Itria have become top choices for international buyers seeking something unique—trulli nestled in the countryside, historic masserie surrounded by ancient olive groves, elegant villas, and stunning historic residences in charming town centers. While demand has driven prices up in recent years, Puglia still offers highly competitive options compared to other renowned Italian regions, making it a strategic choice for investors or anyone dreaming of Mediterranean living.

Social and cultural integration

One of the most appreciated aspects of life in Puglia is the warmth of its people. The sense of community is strong, and integrating tends to be easier than in other parts of Italy, thanks to the local culture’s natural openness toward newcomers. That said, there’s a learning curve—especially when it comes to language. In many small towns, English is still not widely spoken. Learning Italian, even just the basics, is key not only for daily life but also to build real connections, access authentic experiences, and fully immerse yourself in the local culture.

Work opportunities and remote working

The local job market in Puglia can be challenging for expats, especially those looking for high-level corporate roles. However, the rise of remote work has transformed the landscape, allowing many professionals—both local and international—to live in Puglia while staying connected to global opportunities. For those looking to start something new, the region also offers strong potential in hospitality and tourism. Opening a boutique hotel, launching a guesthouse, or developing unique travel services are just some of the promising paths that Puglia’s charm and growing appeal make possible.

Cost of living and daily management

Good news for expats: Puglia is not only beautiful—it’s affordable. Compared to Northern Italy and other popular European destinations, the cost of living is generally lower, especially when it comes to fresh local food, excellent wine, and everyday services. Of course, moving abroad means facing some paperwork and logistics. The best advice? Rely on local experts who understand the system. That way, you can focus on enjoying your new life from the very beginning—without unnecessary stress.

Choosing the ideal location

Where to settle in Puglia depends on your lifestyle. The Valle d’Itria, with towns like Alberobello, Locorotondo, Cisternino, and Martina Franca, offers a rural landscape dottePugliantrulli and surrounded by peace and nature. In the historic centers, you’ll find charming apartments and noble residences rich in character. Ostuni, the famous White City, combines a striking old town with a scenic countryside that stretches toward the coast. The area is home to elegant masserie and unique villas—offering a range of solutions for different lifestyles, always with Puglian authenticity at the heart.

Final thoughts and considerations

Relocating to Puglia as an expat means embracing a different way of life—one defined by slower rhythms, breathtaking scenery, and a deeply rooted culture. For those seeking beauty, well-being, and quality of life, this region offers much more than just a destination—it offers a true lifestyle shift. Partnering with real estate professionals like Engel & Völkers Ostuni ensures expert guidance from the start, helping you not just find a house, but the right place to truly feel at home.