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Back to School with Engel & Völkers: introducing “The Dream House”

September is the month of new beginnings: the return to school, the energy of a fresh year starting. To make this moment even more special, Engel & Völkers is launching the new campaign “The Dream House,” a project that celebrates childhood, creativity, and the value of the home as a place of growth and togetherness.

Table of Content

A journey through dreams, colors, and imagination
A campaign that speaks to families
The Engel & Völkers Vision

A journey through dreams, colors, and imagination

At the heart of the initiative are children themselves: with spontaneity and creativity, they share their idea of the perfect home. Through a dedicated creative kit – complete with a coloring book and pencils – Engel & Völkers invites kids to give shape to their dreams, turning drawing into a tool for personal expression and storytelling.

The coloring book brings together some of the most iconic and characteristic homes of Italy, from north to south: from mountain chalets to Apulian farmhouses, each page becomes an opportunity to explore the richness of Italy’s residential heritage. A small space where emotions and desires come to life, ready to be shared with the whole family

A campaign that speaks to families

To bring the project even closer to people, Engel & Völkers is taking “The Dream House” to the places where children and families experience their daily lives: schools, kindergartens, and sports centers. Here, the creative kit becomes an opportunity for play and discovery, strengthening an authentic bond between the brand and families.

The Engel & Völkers Vision

With “The Dream House,” Engel & Völkers renews its commitment to being not only a benchmark for those searching for their ideal home, but also a brand capable of being part of the most meaningful moments in people’s lives. By combining expertise with sensitivity, the company reaffirms a vision that places family, dreams, and the deeper meaning of living at its core.