Thanks to virtual property viewings, house sales are becoming more digital: In addition to the classic viewing appointment, Engel & Völkers offers homeowners the opportunity to market their property by means of virtual property viewings. We have summarised for you below how this works, what advantages digital marketing offers and what buyers should consider when taking a virtual tour:
1. Why does a virtual property viewing make sense?
A virtual property viewing can serve several purposes: Firstly, it can be helpful as a complementary measure to traditional marketing. This would be the case if conventional property viewings take place in addition to the virtual property viewing. Secondly, a virtual property viewing can completely replace on-site visits. In any case, the option to view the property virtually is an effective and innovative marketing tool.
Three good reasons why a virtual property viewing makes sense for owners:
Little time required
To create a virtual tour, the property only needs to be scanned once in advance by the real estate agent. This data is then used to create a digital image in which visitors can move around freely. This has the advantage that the property only has to be prepared, tidied up and decorated once for viewing. In the case of classic viewing appointments, on the other hand, owners must prepare the property before each visit.
Larger target group
The virtual property viewing is available online at any time and from anywhere. This increases the potential target group and number of interested parties many times over. Especially investors and buyers from abroad get a detailed insight into the property through the virtual property viewing. A higher number of qualified prospective buyers makes a decisive contribution to bringing the house sale to a successful conclusion quickly.
Less on-site visitors
The current Covid-19 crisis is affecting real estate prices, share prices as well the daily business of real estate agents. It is therefore understandable if owners who wish to sell at the current time want as little on-site visitors as possible through viewing appointments. For this reason, it makes more sense than ever to have a digital tour created for the successful sale of the property.
2. How a virtual property viewing works
The virtual property viewing can be carried out with any internet-enabled device such as a smartphone, laptop or computer. If you want to immerse yourself completely in the property during the digital tour, you can also use virtual reality glasses. But even without VR equipment the 3D tour is an impressive experience. The virtual property viewing is simply an additional option included in the online exposé of your property. The following exposés will show you what this can ultimately look like:
3. Have Engel & Völkers create a virtual property viewing experience for you
In cooperation with the service provider Matterport, Engel & Völkers can provide owners with an impressive virtual image of the property for sale. This requires very little effort from you as the owner. All you need to do is clean and tidy up your property so that it looks the way you want it to appear on the internet. All other processes are handled by our real estate agents and the service provider Matterport. Get your personal 3D tour in three easy steps:
Scan the property
Our real estate agent scans all rooms of your property using a modern 360° camera. These images are subsequently used to create a detailed, three-dimensional image for the virtual property viewing. For a 120 square metre property, for example, this takes about 90 minutes.
Create a virtual property viewing
The image data from the camera is processed by our cooperation partner Matterport and combined in such a way that a virtual walk-through of your property is created. This takes between one and five hours depending on the size of the property.
Make the virtual tour available
Once it’s ready, our real estate agent will include the virtual tour of your property in the corresponding online exposé. From this point on interested parties can take the digital tour. You can see what this looks like in the following video:
4. Perfect overview thanks to drone photos
Now perhaps you're wondering: what about the outdoor areas like my garden? We also offer you a modern and innovative solution for this.mWith the help of drone photos, we also create a bird's-eye view of your property and can thus present further impressive image and video material for your target group. In addition, hotspots in the vicinity, such as schools, public institutions and shops of daily use, can be linked so that interested parties can immediately get a good impression of the connectivity of your property. An example of what this could look like can be seen here:
5. Virtual property viewing checklist
The virtual property viewing offers almost everything that a personal on-site viewing appointment does. For this reason, the checklist of aspects that buyers should be aware of is similar to that of a classic property viewing. As an interested party, ask yourself the following questions during the virtual tour:
- Does the number and arrangement of the rooms match my requirements?
- Do features such as the ceiling height, the size of the windows or the layout of the rooms meet my expectations?
- What about the connectivity of the property?
- Are there enough parking spaces?
6. Conclusion: Virtual or classic property viewing?
So, should owners completely abandon conventional property viewings in the future? Both types of property viewing have their own advantages. In order to achieve the greatest possible potential for success in marketing your property, we therefore generally recommend that you rely on both classic and virtual viewings. In the current time of the COVID-19 pandemic, digital property tours offer the ideal sales opportunity for owners. Let us advise you on this - we look forward to your inquiry!
Vancouverstraße 2a20457 HamburgDeutschland
Phone +49 40 36 13 10