Thanks to continuous advances in digital technology, the search for talent in forums and social networking sites is on the increase.
What are the reasons that lead IT candidates to create a profile in such networks? The main reason is to establish contact with their niche market, fellow students or previous friends, etc. There is also the desire and expectations to improve their professional career, to find opportunities that are related to their specialisation, to obtain new professional contacts, or simply to be continuously updated about the opportunities that are generated in their sector.
Social recruiting, search for talented candidates
Social networks are a showcase of information, with all kinds of potential candidates for a job. This wealth of information is very useful for recruiters and human resources staff from different companies.
The information that can be found in the networks is very varied. Not only the academic career of talented aspirants, their first jobs or their job skills, but also their personal skills can be listed on these sites.
Employer branding and social media platform
What is employer branding? For those who do not know this term, it is about the ability of companies and the ability of their managers to attract the best talented candidates to the available jobs.
How to boost employer branding? Among other ways, developing a truly attractive image of the company as an employer is important. In the configuration of this image, in the eyes of talented aspirants, social networks, especially LinkedIn, can help a lot, in addition to Twitter, Facebook and some others.
It is very effective to use the viral potential of these networks to improve the positioning and visibility that the company has in specialised forums in order to attract talent.
The strategy to be followed in networks for attracting talent will be carried out through close communication with the talented aspirants, with personalised responses to each of them, also offering the best value proposition while enhancing the brand at the same time.
Employees of the company as brand ambassadors
One of the most useful strategies to attract the attention of talented candidates is the opinion of employees or former employees of the company who have been offered a job. The degree of trust and credibility in the words of those employees will always be much greater than what is conveyed on the corporate website of the company.