Engel & Völkers has always been present in the best real estate venues in the world and, that's why it could not miss out on the next meeting with the Barcelona Meeting Point 2017. Considered one of the greatest real estate events in Europe, the forum will be held between 18th and 22nd October at the Fira de Barcelona and in the majestic Plaza de España. In line with our real estate agency's great commitment in Catalonia and in particular the Spanish market in general, Engel & Völkers' Barcelona will be expanding its exhibition booth this year.
It must be said that we are not just increasing the booth space in order to promote the best properties available to those who will be visiting us. The 2017 edition of the Barcelona Meeting Point will serve to introduce virtual reality in the real estate market. This way, visitors will be able to make authentic virtual tours through some of the most representative properties in our real estate catalogue. In summary, a totally innovative and interactive way of exploring properties through the stand we have prepared for the occasion.
The stand will be much more digital and there will be more screens than in other editions and in particular a very big screen on the entrance. Engel & Völkers wants users to feel as though they are physically visiting the properties that will be shown in virtual tours. Consequently, we have made an important effort to provide our stand with the necessary resources for this purpose. We are not just talking about virtual reality itself but the whole design of our promotional stand. Those attending the Fira de Barcelona will participate in an unprecedented way to view the best real estate on offer.
Engel & Völkers' Barcelona and the rest of Spanish subsidiaries are fully aware of the importance of new technologies in a sector that seems somewhat submerged in tradition. The possibilities that resources such as virtual reality systems offer for our business model are undeniable and this is a message that we also pass on to our franchisees. Clients will also be able to view the types of properties that best fit their preferences.
The 2017 edition of the Barcelona Meeting Point is no ordinary event. The future opens before us and we must adapt to new technologies that allow better interaction with customers who are looking for properties. Engel & Völkers faces this challenge with enthusiasm and with the aim to become a real estate pioneer in the introduction of new technologies. Our clients, who are both sellers and buyers, have already demonstrated their support and this encourages us to go even further.