Alba has long been actively promoted internationally as a highly desirable holiday destination confirming Langhe and Roero to be among the most appealing niche destinations for tourists coming from abroad.
These areas offer the visitor landscapes to admire, excellent food and wine and high-quality hospitality. Its vine growing landscapes, along with those of Monferrato, are listed as a UNESCO World Heritage Site, recognition indeed of the region’s historical tradition of vine cultivation and winemaking processes, not to mention the strong evidence of all things winemaking in local society.
Strong tourist appeal especially for foreign markets, prestigious real estate opportunities, food and wine products combined with a wide range of tourist attractions: these are the key features of Cuneo province. Alba also often hosts a number of international events every year including the Alba International White Truffle Fair from 6th October to 25th November. The city’s flagship event it is renowned worldwide.