
Real estate negotiation: how to achieve a win-win purchase and sale agreement
Negotiating doesn’t simply mean “pushing on price”: it is a strategic process that allows sellers and buyers to find a balance between different needs.

Negotiating doesn’t simply mean “pushing on price”: it is a strategic process that allows sellers and buyers to find a balance between different needs.


Today we are with Silvia Rossi, Real Estate Agent Engel & Völkers Market Center Rome leasing team, to talk about Open House.


It happens to every agent. A client who changes their mind at every meeting, one who disputes every single proposal, one who raises their voice, or one who seems almost determined to blow up the deal. These are the situations that test not only your patience, but your professionalism: how can you handle a difficult client without losing the listing and without damaging the relationship?

Preparing a property before putting it on the market is a phase that directly affects the outcome of the negotiation, the time the property remains on the market, and the final sale price achieved. A property with clear potential, but presented inadequately, struggles to attract buyers at the right value and is more likely to receive low offers. For a real estate agent, being able to guide the owner through this phase is a skill that enhances the service and sets it apart.