
Real estate negotiation: how to achieve a win-win purchase and sale agreement
Negotiating doesn’t simply mean “pushing on price”: it is a strategic process that allows sellers and buyers to find a balance between different needs.

Negotiating doesn’t simply mean “pushing on price”: it is a strategic process that allows sellers and buyers to find a balance between different needs.


Today we are with Silvia Rossi, Real Estate Agent Engel & Völkers Market Center Rome leasing team, to talk about Open House.

Preparing a property before putting it on the market is a phase that directly affects the outcome of the negotiation, the time the property remains on the market, and the final sale price achieved. A property with clear potential, but presented inadequately, struggles to attract buyers at the right value and is more likely to receive low offers. For a real estate agent, being able to guide the owner through this phase is a skill that enhances the service and sets it apart.
