3 min read

Successful marketing strategy for your real estate franchise

Reaching your goal with online marketing and local commitment

Flat lay arrangement of real estate marketing materials including iPads, smartphones, and print documents displaying luxury property listings, architectural sketches, and interior designs in a clean white minimalist style

As the franchisee of an Engel & Völkers license in Germany or Austria, you benefit from the very start of your business venture from a globally recognized brand name with an excellent reputation—giving you the ideal foundation for launching your own location. To ensure that our international brand strength quickly reaches your designated license area, our expansion managers would like to offer you some valuable insights on how to achieve your goals with an effective online marketing strategy.

Looking to strengthen your customer base and steadily grow your market share in your licensed territory in Germany or Austria? As your franchisor, Engel & Völkers knows exactly what it takes to make that happen.

Online Marketing for Your Real Estate Franchise – What You Need to Know:

While our franchise partners are ideally positioned to benefit immediately from our proven business model, there are several ways to accelerate and enhance this process. And although our nationwide advertising campaigns will certainly support you, it is ultimately up to you to expand on that success by applying our marketing strategies to your local market—where optimized online marketing becomes essential.

With the help of the following four golden rules, you’ll be perfectly positioned to promote your Engel & Völkers real estate shop in Germany or Austria.

Table of Content

Make your license area in Germany or Austria your own
Leverage our extensive range of services to your advantage
Social Media: Stay current and present yourself as modern
Rely on our proven business model for your success

Make your license area in Germany or Austria your own

As a franchisee of an Engel & Völkers license, you operate not only as a representative of the brand but also as an independent business owner. Take advantage of the strong recognition of our brand as a launchpad for your venture. While promoting the Engel & Völkers business model itself isn’t necessary, it’s essential to raise awareness that the premium services of the global industry leader are now available in your specific license area.

The key here is authenticity—don’t appear simply as a representative, but present Engel & Völkers’ services as a personal mission close to your heart.

You can achieve this, among other things, by:

Engaging in local networking and joining business circles or roundtables
Placing ads in publications of local clubs and events
Sponsoring community happenings
Building strong relationships with the local press

Leverage our extensive range of services to your advantage

As a partner in the Engel & Völkers real estate franchise system in Germany or Austria, you benefit not only from our expertise and ongoing training opportunities, but also from a comprehensive range of services to promote your own shop.

Launch your own Engel & Völkers website and make your real estate shop globally visible in no time through our international network. Gain exclusive access to powerful marketing tools and promotional materials, helping you boost your local visibility smoothly and effectively—right from the start.

While local newspapers were once considered a prime way to promote your business on a regional level, social media platforms now offer far greater potential. Whether it’s your Google Business Profile, LinkedIn, or Instagram: social media gives you free, always-accessible advertising platforms with virtually unlimited reach.

Leverage this potential by sharing the right kind of content. For example, publishing 360-degree virtual tours, high-quality exposés, or expert articles on current market topics can help you steadily grow your follower base and increase brand visibility. Additionally, referencing locally relevant issues can spark interest from potential clients and strengthen your shop’s reputation in the community.

Rely on our proven business model for your success

As a franchisee of an Engel & Völkers license, you become part of a success story that has been thriving for over 45 years. With more than 1,000 locations worldwide and over 16,500 people working under the Engel & Völkers brand, our model has stood the test of time. In other words: you’re neither alone nor the first. Rely on the experiences of fellow franchisees and our expansion managers to ensure the seamless implementation of our proven concept in your exclusive license area in Germany or Austria.

Would you like more in-depth information or a personalized consultation with one of our expansion managers? We’re here for you. As a franchisee in our system, your success is our success—which is why we are always focused on helping you optimize your business and customer service.

Engel & Völkers Real Estate Franchise: Get in touch today—we’re already looking forward to hearing from you!

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