3 min read

Your ideal franchisor in the real estate sector

Woman in a white blouse smiling and shaking hands across a desk, with a notebook and glass of water nearby.

Would you like to take the plunge into self-employment and are interested in lucrative ways to realize this plan? During your research, you became aware of the topic of franchising and consider this option to be very promising? Then you are not only right on trend with this assessment, but have already laid the first foundation stone for a successful career. In this article, you will find out why franchise systems are becoming increasingly popular throughout Germany and why franchisor Engel & Völkers offers you the best conditions for professional self-realization as a real estate agent.

Table of Content

Franchising in Germany: A compelling business model
Engel & Völkers Real Estate Franchise: Making career success simple
The Engel & Völkers franchise system: How to become a franchisee

Franchising in Germany: A compelling business model

What began as Ray Kroc’s vision has evolved into one of the most successful business concepts worldwide: franchising. Initially focused on the standardization and distribution of consistent fast-food products in the U.S., this idea has since been adopted and adapted across nearly every industry. Yet the core goal has remained unchanged: to create a widely recognized brand offering consistent standards—anytime, anywhere.

That this concept is gaining increasing traction across Germany is clearly reflected in revenue growth. In 2005, the total nationwide revenue of franchise businesses was approximately €32.3 billion. By 2021, that number had more than quadrupled, reaching €135.8 billion.

The hospitality and gastronomy sectors currently account for 20% of franchise models in Germany, placing them at the top of the market. Real estate brokerage and rental follow with around 10%, playing an equally vital role. One of the world’s leading service providers in the premium real estate segment is Engel & Völkers. With over 16,500 people operating at more than 1,000 locations on five continents, we offer private and institutional clients around the globe a consistently high standard—one that you, too, can soon represent and deliver.

Take a moment to explore our currently available licenses in Germany and Austria. Discover the potential of these promising territories and, with the support of our strong brand, establish yourself as an independent real estate agent in emerging property markets.

Engel & Völkers Real Estate Franchise: Making career success simple

As a franchisee with an Engel & Völkers license, you receive comprehensive support—while still remaining your own boss. Ray Kroc’s original vision for franchising involved handing over a meticulously crafted script to every employee, ensuring that identical movements would produce a consistent product everywhere.

That vision, however, does not align with ours. At Engel & Völkers, we put a forward-looking business model in your hands—one you can successfully develop with our support. Rather than dictating every move, we guide you through key decisions, especially during the crucial start-up phase, giving you a significant head start. Among other things, you’ll receive expert support in operations, IT, marketing, PR, and sales.

As an Engel & Völkers franchisee, you don’t just manage one or more real estate shops—you also gain exclusive rights to a license territory with strong market potential. On top of that, you’ll benefit from ongoing marketing support, helping you to continuously optimize and grow your territory. In addition to our extensive support services, our in-house Academy gives you the opportunity to constantly enhance your skills and stay up to date.

With this level of support, career success is never far behind. If you’re ready to benefit from our proven franchise system, our expansion managers will show you what it takes in the next section.

Two professional women in business attire engaged in conversation at a modern office desk, one wearing a striped blazer gesturing while explaining something, the other in a light pink blazer listening attentively, with a laptop and coffee cup on the table.

Become an Engel & Völkers Licencepartner

Engel & Völkers offers exclusive and protected license areas to their licensed partners. These license areas are characterized by a high revenue potential and transaction volume.

Discover available license areas

The Engel & Völkers franchise system: How to become a franchisee

“I’ve never once regretted changing careers—quite the opposite. The future lies in real estate,” says our franchise partner Gabriele Stein from the Bad Nauheim location. Would you like to reach the same conclusion and enrich our franchise network with your presence? Then now is the time to become a franchisee with Engel & Völkers in Germany or Austria.

The initial franchise fee is €42,500, which grants you a 10-year license for your chosen territory. Your total investment and equity contribution are tailored to your individual circumstances. Based on the experience of our expansion managers, the average total investment ranges between €250,000 and €400,000. In return for participating in our successful business model, an ongoing royalty fee of 12.5% of your net commission income applies.

Has our real estate franchise piqued your interest?

Get in touch with us today and become a franchisee within the Engel & Völkers network in Germany or Austria. We look forward to getting to know you!