How do real estate and interior design intersect?
Across the board, real estate firms are seizing the opportunity to begin innovating to meet the demands of an increasingly personalised, user-focussed world. This means understanding precisely what buyers want, and how to give it to them.
Interior designers are well placed to do just that. Using their eye to identify unique features and envision potential shifts in space design, interior professionals are able to see more options in any given property and present them to discerning clients. And with experience in realising their vision, designers can also go one step further and realise that potential in a property before it goes to market. This process is known as real estate interior design.
What are the advantages of an interior design background?
As well as having ‘the eye’, interior designers have the contacts and know-how required to turn a property with potential into a desirable home. This is what will give them an edge in a competitive marketplace. Those who are passionate about their work, and enjoy hands-on relationships with clients from all backgrounds and walks of life, will then be able to sell that home for its maximum possible value.
Real estate and interior design are both industries where every day is different. Interior designers are therefore well prepared for the unique challenges and varying hours of a career in real estate. Where real estate differs, however, is that you’re in control of your own schedule. There are rarely concrete deadlines, and there’s never a limit to your earning potential.
How do you take the next step?
There are several things you can do to get a head start in this brave new world.
First and foremost, you need to identify your clientele. If you specialised in a design style or budget range, spend some time familiarising yourself with the property market they inhabit: and make it your niche. Spend some time exploring, and you might even find you uncover your first potential clients: and develop a real nose for a deal.
Next, if you find you need a little support getting to grips with the industry, look out for institutions offering real estate qualifications. In some areas, you’ll also need a real estate license – which will involve studying real estate law. This will really help ground your talents: preparing you for the practical challenges of your new career.
If you have experience in interior design in the luxury market, you may be ideally suited to Engel & Völkers. We specialise in premium property and thrive on delivering dream homes to discerning clients. You can find out more about how to become a professional estate agent on our careers page.