What a strong brand name means for starting your own business

Becoming self-employed: Who are you and your company?

Independent founders initially face the challenge of making their business known before customers can even use their products or services. While some startups shine with innovative ideas in niche markets or, to return to our analogy, present themselves in eyecatching modern attire - others remain unnoticed during and even beyond their founding phase.

This is particularly true when a new business enters an already saturated market without unique selling points. Based on our expansion managers observations, weak marketing is one of the primary reasons why new businesses fail. Entrepreneurs often underestimate the work required, resulting in poor calculations and insufficient financial resources for the start-up phase. Because a strong brand name is a key factor in business success, we would like to explain why and how you can benefit from it without prior groundwork.

Why your Business needs a strong Brand Name

From recruitment and marketing to competitive positioning and product placement, a strong brand name allows you to enter various markets faster and more effectively and helps secure longterm business success. Our expansion managers have outlined the 7 key reasons why a strong brand name matters:

1. Brand recognition

Whereas new businesses must first establish their name, a well known brand offers immediate recognition - bringing advantages to your future Engel & Völkers license area:

• Customers can easily identify your company’s products and services

• Strong recognition fosters loyalty and keeps clients coming back

• High recognition reinforces perceptions of quality

2. Trust in the brand

Consistency, transparency and authenticity: a strong brand name builds trust and signals professionalism and quality.

In today’s competitive marketplace, trust is essential to secure longlasting business relationships and build a solid reputation. As an Engel & Völkers licensee you benefit from our global brand, trusted by clients since 1977.

3. Customer loyalty

Once customers have had a positive experience and trust the brand, they are much more likely to return and recommend your services. A strong brand creates emotional engagement, which strengthens loyalty.

As a future partner in the Engel & Völkers franchise system, this loyalty will work in your favor - clients in your newly developed license area in Germany or Austria will turn to you based on their positive past experiences with Engel & Völkers.

4. Easy introduction of well-known services linked to the brand

Companies that enter new markets with a strong brand name benefit from existing awareness, which means that the integration into a new market is smoother and faster.

Your Engel & Völkers shop will immediately be associated with a known range of services, letting you bypass extensive promotional efforts and focus directly on your core business as an independent real estate agent.

5. Effective marketing with a strong brand

While your services will already be familiar thanks to the Engel & Völkers name, it is up to you to build on this foundation. Targeted online marketing strategies for instance can boost your shop’s visibility. Strong brands not only attract attention - they also provide you, as a franchisee, with extensive support to promote your license area effectively.

6. Competitive advantage through a strong brand

When you open one of our available license areas in Germany or Austria as an independent real estate agent, you gain major competitive advantages.

You will not just represent your exclusive territory - you will also act as a representative of a global industry leader in premium real estate, known for reliable in demand services.

7. Easier recruitment with a strong brand

Strong brands are not only associated with high quality services - they are also attractive to potential employees.

With inhouse training via the Engel & Völkers Academy, a forward looking industry and association with a market leader, your recruitment process becomes much easier.

The Benefits of a Strong Brand Name at a Glance

A strong brand name is a powerful driver of business success. As a franchise partner of Engel & Völkers you can launch your career as an independent real estate agent by leveraging years of expertise and position yourself as a market leader from day one.

The laborious task of making your business known becomes unnecessary - you will represent a proven, globally successful business model. You also benefit from our longstanding presence in the market and our established client relationships, earning you instant trust and a strong reputation, even as a newcomer to real estate.

Ultimately, a company’s success depends on the commitment of its team. Engel & Völkers not only provides extensive support to help you build your brand presence but also creates ideal conditions for recruiting a motivated and capable team.

Ready to reduce the challenges of starting a business and launch your promising career as an independent real estate agent with the power of a strong brand? Then skip the long search for the right attire and step confidently into our distinguished design - your fast track to becoming a true professional in the industry.

For more information and personal consultation, contact our expansion managers today - we look forward to meeting you!