5 min read
02.04.2026

Holiday Homes in Schleswig-Holstein

How the markets on the North and Baltic Seas are evolving

Beach scene at sunset with striped beach chairs, seagulls flying, and a distant couple walking along the shoreline.

For years, holiday real estate has been among the most stable and popular forms of investment in Germany. Schleswig-Holstein, with its North and Baltic Sea coasts, is particularly sought after by investors. The combination of high tourist demand, solid price development, and attractive yield opportunities makes the region interesting for both owner-occupiers and capital investors.

Table of Content

Holiday Homes: A Resilient Market
Overview of Schleswig-Holstein’s Three Coastal Regions
Conclusion

Holiday Homes: A Resilient Market

Despite inflation and recession, the holiday property market remains robust. The trend toward domestic vacations continues unabated: 497.5 million overnight stays in 2025 even surpassed the 2024 record year. Approximately 55.7 million of these stays were in holiday homes and apartments—an increase of 2.2%.The number of holiday apartments also rose significantly: according to the 2022 census, there were 297,945 holiday apartments in Germany (+32.7% since 2011), indicating a clearly growing market.

Key Facts: German Holiday Real Estate Market

297,945 holiday apartments (2022 Census)
EUR 5,914 per sqm average asking price for holiday apartments in 2025
5.0 days average length of stay
55.7 million overnight stays in holiday homes and apartments in 2025

Overview of Schleswig-Holstein’s Three Coastal Regions

North Frisia & Dithmarschen – Wadden Sea, Islands, and High Price Levels: From Sylt to Büsum, the North Sea coast attracts millions of visitors annually. In 2025, 11.95 million overnight stays were recorded (+0.7%). The average stay is 5.8 days—the highest value in Schleswig-Holstein.

Ø asking price for holiday flats: EUR 8,597 per sqm
Yield: 1.0 – 4.5 %

House prices in prime locations (2026):

St. Peter-Ording: EUR 1.4 million – EUR 2.5 million
Husum: EUR 750,000 – EUR 1.4 million
Büsum: EUR 500,000 – EUR 700,000

Condominium prices (2026):

St. Peter-Ording: EUR 8,500 – 11.000 per sqm
Husum: EUR 4,000 – 6,000 per sqm
Büsum: EUR 4,000 – 6,000 per sqm

Special Note: Roughly every tenth home in North Frisia is a holiday home—the highest rate in Germany. While Sylt remains Germany's most expensive holiday region with top prices reaching 29 million euros for holiday homes, towns like Husum and Büsum offer more affordable alternatives.

Kiel Bay & Schlei – Maritime Diversity and Yield Potential

From the Schlei region through Eckernförde to Fehmarn, this area combines Baltic flair with water sports and charming coastal towns. In 2025, there were 3.81 million overnight stays (-2.7%), with an average stay of 3.2 days.

Ø asking price for holiday flats: EUR 5,349 per sqm
Yield: 3.0% – 6.0%

Prices for Houses in Prime Locations (2026):

Laboe/Kiel Fjord: EUR 1.0 million – EUR 1.9 million
Schlei/Eckernförde: EUR 1.0 million – EUR 2.0 million
Fehmarn: EUR 800,000 – EUR 1.15 million

Prices for Condominiums (2026):

Laboe/Kiel Fjord: EUR 5,000 – 8,000 per sqm
Schlei/Eckernförde: EUR 6,000 – 7,000 per sqm
Fehmarn: EUR 4,500 – 7,000 per sqm

Sustainability and energy efficiency are increasingly becoming decisive factors for buyers in this region.

Lübeck Bay – Exclusive Resorts with a Lifestyle Factor

Lübeck Bay, including Travemünde, Timmendorf Beach, and Scharbeutz, merges beaches, nature, and culture. In 2025, 5.75 million overnight stays were recorded (+2.8%), with an average stay of 4.3 days.

Ø asking price for holiday flats: EUR 5,978 per sqm
Yield: 1.0% – 4.0%

Prices for Houses in Prime Locations (2026):

Timmendorf Beach: EUR 2.5 million – EUR 4.0 million
Travemünde: EUR 2.0 million – EUR 3.0 million
Grömitz: EUR 600,000 – EUR 1.2 million

Prices for Condominiums in Prime Locations (2026):

Timmendorf Beach: EUR 11,000 – EUR 16,000 per sqm
Travemünde: EUR 9,500 – EUR 13,000 per sqm
Grömitz: EUR 5,000 – EUR 7,000 per sqm

Special Note: With a holiday home share of over 20%, Lübeck Bay is among the leaders in Germany. While Timmendorf Beach is a luxury market, Grömitz offers more affordable entry-level prices and growth potential.

Regional Comparison at a Glance

Overnight stays 2025	Ø Stay Ø Price flat/m²	Yield Trend 2026
North Frisia & Dithmarschen
11.95 million (+0.7%)	5.8 Days EUR 8,597/m²	1.0 % – 4.5 %
Kiel Bay & Schlei
3.81 million (-2.7%)	3.2 Days EUR 5,349/m²	3.0% – 6.0%
Lübeck Bay
5.75 million (+2.8%)	4.3 Days EUR 5,978/m²	1.0 – 4.0 %

Person relaxing on a beach chair under a red and white umbrella, feet up, wearing jeans, with a view of the ocean in the background.

Conclusion

Holiday properties on the North and Baltic Sea remain a stable and attractive investment. While the North Sea stands out for exclusivity and record prices, the Baltic Sea offers more moderate entry levels – in some cases with higher rental yields.

Whether it’s a luxury retreat in Timmendorf Beach, a charming holiday home in Husum, or a yield-strong apartment on Fehmarn – Schleswig-Holstein’s coasts provide the right opportunity for every investor profile.

Those who pay attention to location, energy efficiency, equipment, and legal framework can secure not only long-term value appreciation but also attractive rental income – and their very own retreat by the sea.