Holiday Homes in Schleswig-Holstein

Holiday Homes: A Resilient Market

Despite inflation, recession, and rising interest rates, the holiday property market remains robust. The trend towards vacations in Germany continues: 496 million overnight stays in 2024 even surpassed the previous record year of 2019. Around 54.5 million overnight stays were recorded in holiday homes and apartments – an increase of 3.4 %.

The number of holiday apartments is also rising: according to the 2022 census, Germany had 297,945 holiday flats (+32.7 % since 2011).

Key facts about the German holiday property market:

• 297,945 holiday flats (Census 2022)

• €5,808 per m²: average asking price in 2024

• 5.0 days: average stay in holiday accommodation

• 54.5 million overnight stays in 2024 (+3.4 % YoY)

Schleswig-Holstein’s Coastal Regions at a Glance

North Frisia & Dithmarschen – Wadden Sea, Islands, and Premium Prices

From Sylt to Büsum, the North Sea coast attracts millions of visitors every year. In 2024, 11.86 million overnight stays were recorded (+0.5 %), with an average stay of 6.2 days – the highest in Schleswig-Holstein.

• Ø asking price for holiday flats: €8,440/m²

• Yield: 1.2 – 3.5 %

House prices in prime locations (2025):

• St. Peter-Ording: €1.4 – 2.5 million

• Husum: €650,000 – 1.2 million

• Büsum: €500,000 – 700,000

Condominium prices (2025):

• St. Peter-Ording: €8,500 – 9,500/m² (rising)

• Husum: €3,000 – 4,500/m² (stable)

• Büsum: €4,000 – 6,000/m² (stable)

Special feature: North Frisia has the highest holiday flat share nationwide – every tenth dwelling is used as a holiday property. While Sylt reaches record house prices of up to €29 million, Husum and Büsum offer more affordable alternatives.

Kiel Fjord & Schlei – Maritime Variety and Yield Potential

From the Schlei estuary through Eckernförde to Fehmarn, the region combines coastal flair, water sports, and charming towns. In 2024, 3.76 million overnight stays were recorded (–4 %), with an average duration of 5 days.

• Ø asking price for holiday flats: €4,968/m²

• Yield: 1.5 – 6.5 % (highest on Fehmarn)

House prices in prime locations (2025):

• Laboe/Kiel Fjord: €1.0 – 1.9 million

• Schlei/Eckernförde: €1.0 – 2.0 million

• Fehmarn: €800,000 – 1.15 million

Condominium prices (2025):

• Laboe/Kiel Fjord: €5,000 – 8,000/m²

• Schlei/Eckernförde: €6,000 – 7,000/m²

• Fehmarn: €4,500 – 7,000/m²

Special feature: Fehmarn is a rental hotspot, with yields of up to 6.5 %. Energy efficiency is becoming increasingly decisive for buyers and shortens marketing times.

Lübeck Bay – Exclusive Resorts with Lifestyle Appeal

The Lübeck Bay, with Travemünde, Timmendorfer Strand, and Scharbeutz, combines sandy beaches, cultural events, and maritime charm. In 2024, 6.67 million overnight stays were recorded (–0.5 %), with an average duration of 5.1 days.

• Ø asking price for holiday flats: €5,835/m²

• Yield: 1.2 – 5 %

House prices in prime locations (2025):

• Timmendorfer Strand: €2.5 – 4.0 million

• Travemünde: €2.0 – 3.0 million

• Grömitz: €600,000 – 1.2 million

Condominium prices (2025):

• Timmendorfer Strand & Travemünde: up to €9,000/m²

• Grömitz: €4,000 – 6,500/m²

Special feature: Over 20 % of the housing stock in Lübeck Bay is used as holiday accommodation. While Timmendorfer Strand and Travemünde are luxury markets, Grömitz offers more affordable entry points with growth potential.

Regional Comparison at a Glance

Conclusion

Holiday properties on the North and Baltic Sea remain a stable and attractive investment. While the North Sea stands out for exclusivity and record prices, the Baltic Sea offers more moderate entry levels – in some cases with higher rental yields.

Whether it’s a luxury retreat in Timmendorfer Strand, a charming holiday home in Husum, or a yield-strong apartment on Fehmarn – Schleswig-Holstein’s coasts provide the right opportunity for every investor profile.

Those who pay attention to location, energy efficiency, equipment, and legal framework can secure not only long-term value appreciation but also attractive rental income – and their very own retreat by the sea.