An overview of the Sassi di Matera in Basilicata, a premium real estate market for franchising

Opening a Real Estate Franchise in Alta Puglia and Basilicata: Opportunities in the Premium Segment

Southern Italy is no longer just a tourist destination. In recent years, it has become one of the most interesting real estate markets for those looking to operate in the premium segment: growing international demand, still-competitive prices, and areas of extraordinary scenic and cultural quality that are still underserved by structured operators. For anyone considering opening a real estate franchise, Alta Puglia and Basilicata now offer a concrete window of opportunity—provided you enter the market with the right brand at the right time.

Veduta panoramica di Varese dal lago: il profilo della città immerso nel verde, con colline sullo sfondo e riflessi sull’acqua in una giornata luminosa.

Laveno and the lombard shore: The authentic elegance of Lake Maggiore

The Lombard shore of Lake Maggiore reveals itself as an authentic gem, where the wildbeauty of the Prealps gently embraces the sparkling waters. Laveno Mombello, with its charming gulf and 360° panorama from Sasso del Ferro, is the heart of this area. Here, a serene and authentic lifestyle blends with a deep connection to nature and an ancient tradition of hospitality. It's a destination for those seeking discreet elegance, far from the clamour, yet rich in history and charm.

Scenic view of Siena, Italy, showcasing historic buildings and the Siena Cathedral, surrounded by lush greenery under a bright blue sky.

The splendid traditional horse race Palio di Siena

The Palio di Siena is a traditional event dated to 1633 in honour of Virgin Mary Assumption and also the most important day of the year for the residents of Siena. It takes place every year in summer, on July 2nd and on August 16th. In 2018, the government of Siena decided to run an extraordinary Palio on October 20 to celebrate the 100th anniversary of the end of the First World War.

Aerial view of Siena's Piazza del Campo filled with people, featuring the Torre del Mangia and historic buildings under a blue sky with clouds.

Fun facts about the Palio di Siena

The Palio di Siena dates back to the early Middle Ages and has always been a source of curiosity and enthusiasm also outside Siena. The hard and traditional horse race can boil over some emotions. The event is very famous, so tourists come from all over the world to attend the spectacle. Here are some interesting facts that not everybody might know about.

A distinctive view of Venice, Italy, with weathered historic buildings facing directly onto a canal. The structures feature traditional Venetian architecture with terracotta roofs, faded brick and stucco facades in muted tones of pink, peach, and white, and typical arched windows. An artistic graffiti can be seen on one of the walls near the water level. To the right, a small bridge crosses the greenish waters of the canal. The buildings show signs of aging and exposure to the water, a common feature in Venice due to its unique location. The roofs are adorned with various antennas and chimneys, and many buildings have balconies or terraces. The sky above is partly cloudy with hints of blue peeking through.

Banksy chose one of our houses in Venice for his masterpiece

During the days of the Venice Biennale opening, Bansky realized a wall spray stencil - right in the heart of the days of pre-opening of the largest exhibition in the world. Banksy is an English artist and writer, considered one of the greatest exponents of street art, whose real identity is still unknown. His works are often satirical and concern topics such as politics, culture and ethics.