
Go West – Country Stars
The fastest-growing streaming genre in the U.S., country has morphed into a mainstream phenomenon thanks to Gen Z. Here are some of the icons and personalities behind the cultural trend.
- 6 min read
- 20.12.2024

The fastest-growing streaming genre in the U.S., country has morphed into a mainstream phenomenon thanks to Gen Z. Here are some of the icons and personalities behind the cultural trend.

Files, pliers, and engraving tools lie within easy reach; an old workbench with its indentations bears witness to countless hours of work – Luca Sonnentag sits in his workshop near Schwäbisch Gmünd, a small town in Baden-Württemberg, and seems completely in his element. At just 24 years old, he belongs to a generation that has become rare: young people who consciously choose the time-honored craft of goldsmithing. For him, it is more than a profession; it is expression, precision, and passion all at once.
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Caroline and Benjamin Freisfeld have been in charge of Germany’s oldest jeweler Brahmfeld & Gutruf since 2010. A conversation about traditional and contemporary jewelry making, exquisite pieces and superb materials.
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Jungblut Sportwagen: Interview with CEO Janine Baaima
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Pristine nature and traditional healing: The renowned hotel group’s newest property is Aman Niseko – an oasis of tranquility in Hokkaido, Japan.
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Contemporary, elegant and sincere, that’s the Italian way. And it perfectly describes Albiera Antinori and her sisters Allegra and Alessia, who run Marchesi Antinori – the first women to lead the famous company in over 600 years. GG met the current president of one of Italy’s most renowned winemakers for an interview.

Breathtaking beauty paired with a stellar career: Toni Garrn is a world-famous model, initiator of a foundation, mother and, in her latest move, an entrepreneur and the visionary behind the preloved fashion platform Super Flea Market. A conversation about the art of using beautiful clothes to do good.

His great-grandfather Wilhelm created the first modern automobile. Three generations later Ulrich Schmid-Maybach mentors young talents, continuing the family legacy. A conversation about philanthropy and the passion to innovate.
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GG is an independent magazine at the highest level. Exploring the world of architecture, lifestyle, design, fashion, yachting, luxury living and travel. We seek out the most exciting topics and personalities for you and invite you to get to know them from a fresh new angle. In GG, you will meet successful architects, interesting designers and exciting artists who are the talk of the town from London to New York and Berlin to Hong Kong.
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