Luxurious living room with a curved sofa, modern chairs, fireplace, large windows overlooking mountains, and a round rug on wooden flooring.

Between grandeur and happiness: luxury in transition

Luxury is undergoing a transformation: away from mere ostentation and towards meaning, authenticity and genuine quality of life. Read the column by Jawed Barna, Group CEO of Engel & Völkers, to find out how this new understanding of exclusivity is manifesting itself worldwide and what modern luxury really means today.

Futuristic waterfront buildings with curved glass facades at sunset, surrounded by boats and palm trees under a clear blue sky.

Where Sky Meets Sea – Waterfront di Levante in Genoa

A small jewel famed for its rich history, vibrant culture and dreamy beaches. The eastern Ligurian Riviera ranks among the most captivating landscapes in Italy. At its heart lies Genoa, the capital of Liguria, where the legacy of a powerful maritime republic meets contemporary vision. With the futuristic Waterfront di Levante project that appears to hover above the sea, world-renowned architect Renzo Piano introduces a bold architectural contrast to the city’s historic palazzi.

A row of houses by the water in Hamburg.

Timeless Investments

Blue chip markets are defined by consistent demand and unique lifestyle opportunities. They offer a certain stability, even during periods of economic uncertainty. These are some of the world’s most enduring markets.

  • 3 min read
  • 11.05.2025
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Aerial view of a lush forest landscape with a winding river, mist rising, and sunlight casting long shadows across the greenery.

The feel of freedom – Four Hearts Ranch in British Columbia

Four Hearts Ranch in British Columbia’s legendary Cariboo country covers an impressive 5,925 acres of stunningly beautiful grasslands, forests, lakes, and wetlands. Along with eight individual homes, a world class equestrian center, cattle operation, and so much more, this is a once in a lifetime opportunity to own a truly world class ranch estate.

Path leading to a historic building, surrounded by lush greenery and blooming purple flowers under a bright blue sky.

Where the Last Swan Resides – Villa Schwanenhof on Schwanenwerder

Tucked away among glorious old trees with views of the Havel River, Villa Schwanenhof on the island of Schwanenwerder is one of the most sought-after addresses in southwest Berlin. Far more than an architectural treasure, it embodies the rich family heritage that has shaped this special home.

Real estate consultation in a modern luxury property: A female real estate agent in a light gray suit presents property data on a tablet to two interested clients - a woman in a white blazer and a man in a dark suit. The scene takes place in an elegant living space with a floating staircase, marble elements, floor-to-ceiling windows, and natural light. The clients are looking with interest at the presented information.

Family Offices: Where discretion meets strategic asset management

In the world of great wealth, they are considered discreet yet influential players: family offices. They manage the assets of very wealthy entrepreneurial families – individually, with a long-term, multi-generational approach. And the importance of these “quiet” market participants is growing rapidly.

A dirt road stretches through a vast, golden prairie under a pale sky, leading to distant mountains. Fences line the road, with a windmill visible in the field.

Real Estate Trend Country

Imagine untouched nature as far as the eye can see and your home right in the middle of it. The hit series “Yellowstone,“ which is set in the U.S. state of Montana, has turned the spotlight on ranch life and inspired people around the world to try it. But is this just a U.S. trend or is it a global phenomenon?

GG Magazine exclusive content

GG is an independent magazine at the highest level. Exploring the world of architecture, lifestyle, design, fashion, yachting, luxury living and travel. We seek out the most exciting topics and personalities for you and invite you to get to know them from a fresh new angle. In GG, you will meet successful architects, interesting designers and exciting artists who are the talk of the town from London to New York and Berlin to Hong Kong.

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