Quality & Guidelines

This is your home for creating pages that are accessible, discoverable, and a pleasure to use. Here you’ll find what “good” looks like, why it matters, and how to get there—without guesswork.

Prepublishing CheckContent Guideline

Why this matters
Great content is more than words on a page. It’s clear structure, inclusive language, fast-loading media, and signals that help search engines understand and users trust your work. These guidelines turn best practice into everyday practice.

Who this is for
Editors, reviewers, SEO specialists, translators, and page owners—anyone shaping what our audiences see.

How to use this section

  • Start here when planning a new page to set structure and intent.

  • Keep it open while editing to check headings, links, and media.

  • Return before publishing to confirm you meet the bar.

Flat lay arrangement of real estate marketing materials including iPads, smartphones, and print documents displaying luxury property listings, architectural sketches, and interior designs in a clean white minimalist style

Quality, defined

  • Accessibility: Content that works for everyone. Clear heading hierarchy, meaningful link text, alt text or decorative flags for images, captions or transcripts for media, keyboard-friendly components.

  • SEO foundations: Honest, helpful titles and meta descriptions, clean slugs, internal links, and structured data where relevant.

  • Readability and tone: Short paragraphs, active voice, inclusive language, and a consistent brand voice in the right locale.

  • Media hygiene: Right-sized images (with focal points), modern formats, captions when visuals carry meaning.

  • Legal and consent: Licensed assets only, privacy-friendly embeds, no personal data in content fields.

  • Localization: Correct language settings, mirrored structures across locales, and maintained hreflang.

Before you publish (quick pass)

  • Page skeleton: One H1, logical H2–H4 flow, no empty headings.

  • Links: Descriptive anchors, no “click here,” downloads and externals clearly indicated.

  • Images and media: Alt text added or marked decorative; captions for informative visuals; subtitles/transcripts for video/audio.

  • SEO basics: Title and meta description within limits, canonical set when needed, relevant internal links, social share image defined.

  • Experience: Images sized for performance; no unexpected autoplay; preview looks right on mobile and desktop.

  • Sign-off: Required reviews completed; no broken links.

About pre-publish gates

We don’t block publishing, but we do run regular automated scans. If a page is missing essentials (e.g., H1, meta title/description, meaningful alt text, valid links), it will be flagged and we’ll contact you to correct it promptly. Please save everyone time and avoid rework—use the checklist and in‑editor checks to get it right before you publish.