• 5 min read

Newsletter pop-up

The newsletter pop-up is a timed overlay that appears on a page to encourage users to subscribe to a newsletter. It is part of ongoing improvements to increase newsletter engagement and conversions.

Webpage with a Table of Contents on pop-up use and a newsletter subscription pop-up overlay. Options include contacting support.

This feature allows editors to:

  • Display a subscription prompt after a defined delay

  • Target users directly while they are browsing content

  • Promote local or global real estate newsletters

Table of Content

  1. When to use the pop-up

  2. How the pop-up works

  3. Step-by-step: how to set up the pop-up in Storyblok

When to use the pop-up

Use the newsletter pop-up strategically. It is effective, but intrusive if overused.

Recommended use cases

  • High-value content pages (e.g. market reports, buying guides)

  • Landing pages with strong editorial storytelling

  • Campaign pages (e.g. “Living in Lisbon” or “Luxury homes in Dubai”)

Avoid using it on

  • Property detail pages (interrupts conversion flow)

  • Pages with existing lead forms

  • Minimal-content pages

How the pop-up works

The pop-up is triggered automatically after a defined time delay (timed pop-up flow) of 8 seconds.

Typical behavior:

  • User lands on a page

  • After a 8 seconds, the pop-up appears

  • User can subscribe or close it

  • It should not reappear immediately after closing. When the user clicks to close the pop-up a cookie is set with an expiry date of 7 days.

Step-by-step: how to set up the pop-up in Storyblok

1. Add the newsletter pop-up component

  • Open the page in Storyblok

  • Add the Newsletter Popup component

2. Define the content

Fill in the required fields:

  • Select a Subscription List Method

Optionally, you can customize the content of the Newsletter popup in the tabs "Newsletter Popup" and "Newsletter Modal"

  • Headline
    Keep it clear and benefit-driven
    Example:
    “Stay informed about the Lisbon property market”

  • Text / description
    Explain what the user gets
    Example:
    “Receive exclusive listings, market insights, and investment tips directly to your inbox.”

  • Consent Information (in the Newsletter Modal)

If you choose not to add the headline, copy or consent information, the default text will be shown.

You cannot customize the image.