Quote Component

Be the change that you wish to see in the world.
Mahatma Gandhi
In the middle of difficulty lies opportunity.
A man with glasses and a headset smiles in an office setting.
Albert Einstein
Physicist
Success doesn’t come from trying once — it comes from trying harder every time you want to give up.
A smiling woman in a tan blazer and white shirt stands in a bright hallway. A white door is to her left.
Anja Kostorz & ChatGPT
Product Manager and Platoon Leader
Success doesn’t come from trying once — it comes from trying harder every time you want to give up.
A smiling woman in a tan blazer and white shirt stands in a bright hallway. A white door is to her left.
Anja Kostorz & ChatGPT
Product Manager
I've missed more than 9,000 shots in my career. I've lost almost 300 games. Twenty-six times, I've been trusted to take the game-winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed.
A smiling woman in a tan blazer and white shirt stands in a bright hallway. A white door is to her left.
Michael Jordan
Professional Basketball Player and legend

Quote Component – Editorial Guideline for CMS Users

1. Purpose of the Quote Component

The Quote component is used to highlight a statement, testimonial or key message in a visually distinctive way. It serves as:

  • A credibility element (e.g. expert opinion, advisor statement)

  • A brand-building element (e.g. leadership voice, market expertise)

  • An emotional highlight within longer content (e.g. articles, landing pages)

2. Structure & Fields

The standard Quote component includes the following fields:

  • Quote (mandatory)

  • Author name

  • Author link

  • Author position

  • Author image / avatar

  • Background options available: white (default), grey, champagne

There is a variant which can turn a quote into a statement. When the toggle "Is Statement" is enabled, a statement is shown without author and without quotation marks.

3. When to Use the Quote Component

Use the Quote component when:

Highlighting Expertise

  • Real estate advisor insights

  • Market commentary

  • CEO or leadership statements (also see Editorial Quote)

Supporting Trust & Credibility

  • Testimonials

  • Success statements

  • Brand promise reinforcement

Structuring Long Editorial Pages

  • Breaking up long text sections

  • Introducing a new section emotionally

  • Creating emphasis without using another headline

Avoid using it:

  • As a replacement for regular body copy

  • For purely decorative text

  • As a workaround for headline styling