Line drawing of a classical building with arched windows and a gabled roof, partially obscured by a blurred foreground.

The CI as an Essential Element of the Real Estate Franchise

In franchise systems, Corporate Identity (CI) plays a fundamental role in shaping a company’s public image. It defines not only the external appearance but also internal workflows and strategic guidelines—making CI an essential link between franchisor and franchisee. A well-defined CI not only strengthens customer acquisition and loyalty, but also creates internal cohesion and clarity within the business. In this article, you’ll learn how a strong corporate identity influences success and how you, as a franchisee, can actively contribute to its effective implementation.

Modern living room with a large gray sectional sofa, black floor lamp, coffee table, and window with a view of greenery. Neutral decor and artwork.

Broker's License

Your path to success as a real estate agent with Engel & Völkers

  • 5 min read
  • 15.06.2025
Visit Broker's License
A female real estate agent in a black blazer showing floor plans on a tablet to two clients - a woman in a light coat with a patterned scarf and a man wearing glasses - in a bright, window-lit office setting.

Why use a real estate agent for rental properties?

While property sellers or buyers often use the services of a real estate agent, this is rarely the case when it comes to rental properties. Many prospective tenants want to avoid paying commission and prefer trying it on their own instead. Yet there are clear advantages to using a real estate agent for rental properties too. The detailed market expertise of a real estate agent is just as helpful for tenants as it is for buyers, sellers or landlords. Furthermore, a real estate agent saves you time in your property search and offers professional support until the contract is concluded. 

A smiling woman with curly hair and glasses in business attire sits at a café table with a coffee cup and notebook, talking on her phone. The scene is captured through a window with a warm, vintage-like lighting effect.

How real estate could be one of the best business degree jobs

Is it time for you to reach the next rung of your career ladder, or jump onto another ladder completely? If you’re looking for a work move, and have an interest in becoming an estate agent, you might be surprised to find that you can create the possibility for yourself in this area with a seemingly unrelated degree.

Two real estate professionals in business attire reviewing content on a laptop in a bright office space. A man wearing glasses and a dark blazer points at the screen while a woman in a black dress looks on attentively. City buildings are visible through the window in the background.

Alternative careers for lawyers: why real estate is a wise choice

Leaving the law in search of a new career is a big step. Your next move must offer enough of a challenge to be intellectually stimulating – which is why finding second careers for lawyers can be tough. But whether you’re looking for a fresh challenge, more flexibility or greater job satisfaction, your experience will serve you well: nowhere more so than in the real estate industry.

A woman in a business suit smiles and shakes hands with a person across a table in an office setting.

How to obtain loan approval for an investment in franchising

Setting up a franchise company requires not only the professional and character suitability of the franchisees, but also a financial basis that enables the necessary investment in self-employment. In addition to rental costs for the property, expenses for the interior, personnel, marketing and franchising license must also be factored in. Many franchisees are unable to finance their business from their own capital alone, which means that loan negotiations with a bank are necessary. Read the following article by your real estate agent Engel & Völkers to find out how you can obtain the necessary investment amount despite restrictive loan policies and what you should pay attention to when talking to your bank.

Contact

Contact your personal advisor

Professional in a gray suit and white shirt smiling confidently while holding a smartphone, standing in front of classical white buildings with arched windows and elegant architectural details.
Professional woman in a beige business suit and white blouse walking confidently in an urban environment, with wind-swept hair and carrying a leather portfolio, against a blurred city background.

Engel & Völkers Germany

Vancouverstraße 2a

20457 Hamburg, Germany

Tel: +49 40 361310